"I overheard the writer Geoffrey Wolff say "No cheap tricks" to a group of writing students... I'd amend it a little to "No tricks." Period. I hate tricks. At the first sign of a trick or a gimmick in a piece of writing, a cheap trick or even an elaborate trick, I tend to look for cover... Writers don't need tricks or gimmicks or even necessarily need to be the smartest fellows on the block. At the risk of appearing foolish, a writer sometimes needs to be able to just stand and gape at this or that thing - a sunset or an old shoe - in absolute and simple amazement."
Raymond Carver - Fires.
Not just writers of course.