1. The starlings in the car park are everywhere, seem to have forgotten how to fly, and are unafraid of human contact - it's spooky.
2. The food and people's relationship to it is out of the ordinary - lots of reliance on the Dime Bar as a basic ingredient, but also there are people eating hot dogs and meat balls who, you would imagine, wouldn't normally go near them - Hindus, for example. Blueberry juice, fish in jars, chocolate and butterscotch spread, Kecks, lots of biscuits, Choklad Mork - it's food Jim, but not as we know it.
3. Everyone talks to one another and helps one another out - I think it might be the "we're all in it together" mentality - the trenches, the blitz, and IKEA: you join the dots. Some people love the place, clearly, and even go when they are abroad, far from home.
4. Serviettes - can't leave without them, can't leave without them. 50p for a pack of 30 with a Christmas theme? Oh go on then.
"The ones who succeed the best, I think, are the ones who don't try to rig the game, who do their own thing, who don't try to second-guess the arbiters of style and taste, who don't judge themselves only by the acceptance of others, who are willing to experiment, to loosen up, to stay honest with themselves, and, above all, to listen and respond to what their gut tells them about their work."